12 die as wrong-side driving trend puts social media under scrutiny

12 die as wrong-side driving trend sparks fresh concern. File photo
12 die as wrong-side driving trend sparks fresh concern. File photo
Published August 23, 2026 12:00 AM
(Web Desk): A wrong-side driving trend has been linked to a series of deadly crashes in Britain and Ireland, leaving 12 people dead.

Authorities are warning that dangerous driving promoted on social media may be encouraging reckless behaviour.

Fatal crash in Britain

Seven people, including two police officers, were killed when a car travelling in the wrong direction on the A66 near Middlesbrough collided head-on with a police vehicle. Police said the crash happened early Saturday and all occupants of both vehicles died at the scene.

The two officers were identified as Matthew Blades and Tom Clough, while authorities were working to formally identify the other victims. The crash followed a police pursuit involving a suspicious vehicle, and the incident remains under investigation.

Five teenagers killed in Ireland

The British crash came days after another tragedy in Ireland, where five teenagers died after their car was driven the wrong way on the M9 motorway west of Dublin. Four people in another vehicle were seriously injured, including a child.

Irish authorities said the crash was part of a wider series of incidents involving vehicles travelling against traffic on major roads. Police have also raised concerns that some drivers may be taking such risks to create content for social media.

Social media faces growing scrutiny

Irish Prime Minister Micheal Martin called the behaviour reckless and said it must stop, while police chief Justin Kelly warned that some incidents appeared to be carried out for social media attention. Authorities are now examining whether online platforms are helping spread or glorify dangerous driving.

An Irish parliamentary committee has asked TikTok to explain how it removes content that appears to promote dangerous and illegal behaviour on roads. The country’s media regulator has also raised concerns about such material appearing online.

The recent crashes show how a dangerous road stunt can quickly turn into a deadly incident. The growing link with social media has also increased pressure on platforms and authorities to act against content that encourages reckless driving.

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