HMD said it has teamed up with toymaker Mattel to open new tab-branded phones.
The phone, priced at 99 pounds ($131.24), is available starting on Wednesday. The device allows users to make calls and send texts but gives no access to social media apps.
The Barbie-pink keypad has hidden designs featuring palm trees, hearts and flamingos that light up in the dark, the company said.
The launch coincides with the Barbie doll’s 65th birthday this year and follows the success of last year’s "Barbie" movie starring Margot Robbie, which grossed $1.4 billion at the global box office.
"I’d imagine quite a few people will be tempted to buy it as a bit of fun, but in reality, everyone is so dependent on their smartphones that anything more than the odd day of detox will be a stretch," said Ben Wood, chief analyst at research firm CCS Insight.
Research firm CCS Insight estimates that HMD could sell more than 400,000 Barbie phones in the UK, where it will be available through Vodafone (VOD.L), opens new tab and Argos.
HMD, which is backed by Alphabet’s, opens new tab Google and Qualcomm (QCOM.O), opens new tab, has launched several feature phones, including reissues of classic Nokia phones such as the 3210 and 3310.
