A disturbing incident in Rawalpindi’s Bahria Town Phase 7 has triggered strong public reaction after a 6-year-old boy, who reportedly sells books on the streets to support his family, was allegedly assaulted at the Sweet Creme ice cream parlor.

According to social media reports and circulating videos, the child entered the outlet during intense heat and asked staff for ice. The simple request allegedly led to a heated exchange with a staff member, which then escalated into an alleged physical assault on the minor.

The video of the incident quickly spread online, drawing widespread condemnation from users across Pakistan. Many people expressed anger over the alleged mistreatment of a vulnerable child and questioned how such an act could occur in a public commercial establishment.

Social media users and activists also highlighted concerns about child protection, particularly for working children who are already exposed to harsh living conditions and economic hardship.

Following intense backlash, Sweet Creme issued a public apology, stating that it was deeply concerned about the incident and regretted the distress caused to the child and the public.

The company further confirmed that the staff member involved has been terminated from service. It also reiterated its zero-tolerance policy toward any form of misconduct or abuse within its outlets.

The incident continues to trend online, with growing calls for stricter monitoring of public service staff behavior and stronger protection mechanisms for underprivileged children working in streets across Pakistan.