Honda Atlas Cars Pakistan Limited has introduced a special promotion for its popular Civic Oriel model. Under this offer, customers will receive a complimentary hi-grade interior without paying any extra cost.

Buyers can select from different upgraded interior options including burgundy, tan, or black. This gives customers a chance to customize their car’s interior while enjoying a more premium feel.

The company said this is a limited-time offer available only for a short period. The deal will remain valid until March 31, and customers will need to follow certain terms and conditions to avail it.

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Instead of reducing the price, Honda is focusing on improving the overall experience of the car. The upgraded materials and finishes inside the cabin are designed to make the Civic Oriel feel more luxurious for buyers.

Earlier, Honda had also introduced a similar limited-time offer for its Honda HR-V models. That promotion included extra benefits for customers purchasing both variants.

Under that deal, buyers of the HR-V e:HEV were given free registration along with Bridgestone tyres, with total savings of up to Rs300,000. Meanwhile, customers buying the HR-V VTi-S received free registration with savings of up to Rs200,000.

With these back-to-back offers, Honda appears to be attracting more customers during the festive season by adding value instead of cutting prices.

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Honda is trying a different strategy here. Instead of discounts, it is giving extra features. This may attract buyers who want luxury feel. But some customers may still prefer direct price cuts.