TikTok has officially released a new feature called Bulletin Board, its version of Instagram’s broadcast channels, enabling creators and brands to establish a direct connection with their followers by sharing public messages with them.

The latest feature allows creators to share one-way public messages directly with their followers. Only the creators can post content while the followers can respond to the pos with emoji reactions. The feature works similarly to Instagram’s broadcast channels, which was introduced by the Meta-owned platform in 2023.

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Profile visitors can join the Bulletin Board to get notified of updates from the profile, adding another way for the creator to keep followers updated on key news and info.

Moreover, the creators can share their content in text, image and video formats.

The goal is to help creators share quick updates giving them a new way to reach their audiences.

Instead of posting through a story or regular TikTok post creators can use Bulletin board to share their updates.

TikTok is initially rolling out this new feature for creators who are above 18 and have a minimum of 50,000 followers.