Why sales of Apple, other phone makers drop 9.7% in May

Why sales of Apple, other phone makers drop 9.7% in May

A man checks an iPhone 16 Pro as the new iPhone 16 series smartphones go on sale at an Apple store in Beijing, China September 20, 2024. Reuters

July, 8 2025

BEIJING (Web Desk): Sales of Apple Inc and other foreign-branded mobile phones in China fell 9.7% year-on-year in May.

It was revealed by data released by a government-affiliated research company.

Calculations based on the data from the China Academy of Information and Communications Technology (CAICT) showed that May shipments of foreign-branded phones in China fell to 4.54 million handsets from the same month last year.

As the largest foreign mobile phone maker in China s smartphone-dominated market, Apple s performance plays a significant role in the overall data on foreign-branded phone sales in the country.

Apple has faced increased competition from domestic rivals and has cut prices to stay competitive. Chinese e-commerce platforms offered discounts of up to 2,530 yuan ($351) on Apple s latest iPhone 16 models in May.

The CAICT data did not give specific figures for Apple.

Shipments of phones within China were down 21.8% year-on-year to 23.72 million handsets for the month, the data showed.