Apple normally holds its iPhone event on the first Tuesday after Labor Day. In 2025, Labor Day falls on September 1, so the event could take place on September 3 or September 9. However, that date is unlikely due to a clash with the IFA tech show in Berlin on September 3, which is one of the world s largest electronics events.

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If the event takes place on September 9, it is likely that pre-orders for the iPhone 17 series will begin on Friday, September 12, and the phones will be available in stores from Friday, September 19, which is in line with Apple s traditional release strategy.

It should be noted that the iPhone 17 series will have completely new designs and it is possible that they will be released in different phases as has happened before. The new iPhone 17 Air may arrive with a slight delay, but there is no confirmation about this yet. If there is a delay, it is possible that pre-orders for this model will start after September 12.

As the launch of Apple s next-generation smartphones approaches, all indications point to an announcement on September 9 and a release on September 19. However, final dates are expected to be confirmed by Apple soon.