Through this collaboration, Repu will use its platform, Acumen Media Intelligence, to provide Zalmi with real-time visibility into fan sentiment, media narratives, and conversations across traditional, digital, and social platforms in Pakistan and globally as well.

This initiative reflects Zalmi’s commitment to innovation and fan engagement, positioning the franchise among the first sports organizations to collaborate with a dedicated AI-powered media intelligence company.

With insights powered by Acumen Media Intelligence, Zalmi will be able to stay closely aligned with fan conversations, respond to emerging narratives, and further strengthen the relationship between the team and its supporters.

Javed Afridi, Chairman, Peshawar Zalmi, expressed his excitement:

“We are delighted to welcome Repu Media Intelligence to the Zalmi family. At Zalmi, our fans are our greatest strength. This partnership with Repu reflects our commitment to listening, understanding, and staying connected with the Zalmi community. By leveraging AI-powered insights, we aim to ensure that fan conversations continue to shape our journey on and off the field.”

Aun Dara Khan, Managing Director, Repu Media Intelligence, further added:

“Sports communities today live far beyond stadiums. Conversations happen across digital platforms, media channels and fan communities every second. Through this partnership with Peshawar Zalmi, powered by Acumen Media Intelligence, we are enabling Zalmi to listen to those conversations in real time. Our goal is simple: to help Zalmi stay closely connected to the voice of its fans and ensure that the passion of the Zalmi community is understood, respected and reflected in the team’s engagement with supporters.”

About Repu Media Intelligence

Repu Media Intelligence is the exclusive partner of Acumen Media Intelligence in Pakistan, providing AI-powered media and narrative intelligence solutions for strategic decision-making serving business objectives. The company combines advanced technology with human-driven analysis to help organizations manage their reputation, monitor risks and track public conversations through real-time insights.

About Peshawar Zalmi

Peshawar Zalmi is the leading PSL franchise in terms of return on investment (ROI) for partner brands, according to Nielsen and YouGov Sport. Beyond cricket, the franchise actively engages in philanthropic initiatives through Zalmi Foundation, focusing on youth development, education, gender equality, health and more.