CHEEZIOUS GOES INTERNATIONAL
The opening marks a significant milestone for the proud Pakistani brand, which began as a single pizza outlet in Okara, Punjab, and has grown to become Pakistan’s favorite, fastest growing and the most talked about brand with more than 58 plus outlets across Pakistan.
Located in the heart of Ilford, London the new outlet brings Cheezious’ distinctly Pakistani take on pizza and fast food to one of London’s most diverse communities.
Imran Ijaz, CEO of Cheezious said, “Today marks a proud moment for us. Bringing a brand that was born and built in Pakistan to London is about much more than opening another outlet. Everything Londoners will experience has been carried over faithfully from where Cheezious began.
This is only the first of many international doors we intend to open, we see London as our gateway into the UK, and from here, our ambition is to expand across the country and eventually take Cheezious to other parts of the world. The same recipes, the same standards, and the same spirit that have made Cheezious a name people trust back home.”
Zohaib Hassan, Head of Marketing Cheezious, said: “Cheezious aims to become a place where families come together, whether they already know the brand from Pakistan or are discovering it for the first time. We want people to walk in for the Crown Crust and leave having found a new favorite. And yes, we are particularly looking forward to introducing Londoners not only to a great food experience but also top-notch services.”
The London launch represents the next chapter in Cheezious’ international growth. The brand plans to build on its Pakistani roots while adapting its operations to the expectations of the UK market.
Founded in Okara, Punjab, Cheezious started as a single pizza outlet and has grown into a network of more than 58 outlets across Pakistan, with a presence in cities including Islamabad, Lahore, Rawalpindi and Peshawar. Known for its signature Crown Crust Pizza and a menu that combines familiar international fast food with Pakistani flavors, Cheezious has built its identity around accessible, family-oriented dining. London’s Ilford restaurant is Cheezious’ first international location and marks the beginning of the brand’s expansion beyond Pakistan.
