In order to woo extremists, Bharatiya Janata Party (BJP) following the agenda of Hindutva, featured Muslims uncivil and unruly in an advertisement video.

The video shows a group of Muslims comprising men, children and women, who are in burqas, knocked at the door of a seemingly upper-middle-class home. After opening the door, the group entered the house, pushing the host aside and spoiled the order of the house. The residents show disgust towards the group.

The BJP’s spokesperson Shahdev came to defend the video, claiming that it was intended to demonstrate the “horrific” consequences of forced invasions of homes by outsiders.

“When the Election Commission instructed, we took it down. We did not post the video to hurt the sentiments of any community.” he added. Despite this, the video has stirred significant political and social unrest, particularly among Jharkhand s Muslim population.

People’s Democratic Party (PDP) leader Mehbooba Mufti from Indian Illegally Occupied Jammu and Kashmir (IIOJK) also condemned the advertisement, calling it as "deplorably communal" and a threat to India’s secular foundation.

"BJP’s campaign in Jharkhand would make the Kashmiri leadership turn in their graves," she said.

Responding to the matter, the Election Commission of India (ECI) ordered the removal of the video from the BJP s social media platforms.