Infinix, Pakistan’s highest-selling smartphone brand, hosted a grand and immersive launch event for its highly anticipated NOTE 60 Series, marking a new milestone in innovation and intelligent smartphone experiences. Held in Lahore, the event reflected Infinix’s continued commitment to the Pakistani market, bringing together cutting-edge technology, powerful performance, and next-generation features designed for today’s fast-moving youth under the campaign philosophy “Take Note, Take Lead.”
The high-energy event welcomed an esteemed gathering of media, tech experts, lifestyle influencers, and industry insiders, all eager to witness the unveiling of the NOTE 60 Series. The spotlight of the evening was the introduction of the device’s standout innovation—the AI Matrix Display—an intelligent interface that redefines user interaction through personalized notifications, dynamic visual cues, and interactive features that seamlessly integrate into everyday life.
Attendees experienced an electrifying atmosphere as renowned artist Faris Shafi delivered a powerful live performance, energizing the crowd and elevating the excitement around the launch. Complementing the musical act, the Dynamite Crew captivated the audience with a high-impact dance performance, adding a vibrant and dynamic edge to the event and perfectly reflecting the spirit of the NOTE 60 Series.
The experience zone became a focal point of engagement, where guests explored the device firsthand, interacting with its AI Matrix Display, experiencing the speed of Snapdragon-powered 5G performance, and appreciating its bold, Ferrari-inspired design. The NOTE 60 Series impressed attendees with its seamless multitasking capabilities, immersive display, and refined build—positioning it as a true companion for productivity, creativity, and self-expression.
Speaking at the event, Simon Feng CEO Infinix Pakistan shared, “The NOTE 60 Series reflects our vision for Pakistan a more connected, more empowered generation. With 5G and AI-driven experiences, we are enabling users to move faster, create freely, and lead in a rapidly evolving digital world.”
Speaking on the collaboration Cyrus Legg, Director of Systems Engineering, Consumer Audio, Embedded Audio BU, JBL said “We are proud to collaborate with Infinix through our SOUND BY JBL partnership to bring powerful, immersive audio experiences to more users worldwide. Together, we are focused on delivering great sound that everyone can enjoy, and we look forward to deepening this collaboration as we continue pushing the boundaries of mobile entertainment.”
Infinix also announced its inaugural collaboration with Qualcomm Technologies on this occasion Chenwei Yen, Senior Vice President of Product Management at Qualcomm Technologies, said “The collaboration between Infinix and Qualcomm Technologies marks a historic first, bringing together two innovation-driven leaders to redefine mobile performance. Together, we are setting a new benchmark for speed and power, empowering a generation that demands more than just ‘good enough.’ This milestone reflects our shared ambition to push the boundaries of mobile technology.”
On the collaboration with Infinix, Fabio Calorio, Senior Vice President, Business Unit Brand Pininfarina, said: “For over 95 years, Pininfarina has shaped icons of speed and elegance. With Infinix, we bring that same spirit into the future of smart devices. The Note 60 Ultra reflects our shared vision—where design is not decoration, but a driving force of performance, innovation, and distinction.”
The NOTE 60 Series also brings powerful performance enhancements, supported by an advanced Snapdragon chipset and next-generation connectivity, ensuring users can navigate their daily demands with ease. Its premium design language, inspired by high-performance aesthetics, further reinforces its positioning as a device built for those who aim to stand out.
The launch event concluded on a high note, leaving attendees inspired by the seamless fusion of technology, culture, and entertainment. With the NOTE 60 Series, Infinix continues to push boundaries, delivering meaningful innovation that resonates with the ambitions of Pakistan’s youth.
The Infinix NOTE 60 Series is now available nationwide across retail outlets and online platforms, inviting consumers to experience the future of intelligent smartphones and take the lead in their everyday lives.
