The new Pixel 10 and Pixel 10 Pro smartphones will be released at Google s next major event on August 20.

In order to draw in more customers, Google intends to offer these phones at competitive prices and with modern features.

The 128 GB model of the Pixel 10 will retail for $799 (approximately PKR 280,000). Starting at $999 (approximately PKR 350,000), the Pixel 10 Pro XL will cost $1,199 (approximately PKR 420,000) for 256 GB, while the Pixel 10 Pro Fold will cost $1,799 (approximately PKR 630,000) for the same amount. The price is similar to that of the earlier Pixel 9 models.

Also Read: iPhone 17 series prices revealed for all four models

Apple s new iPhone 17 series, which is expected to cost roughly $50 more than the previous model but has more storage, is the main rival.

Similar to Apple s base storage, Google has also improved its lineup, with the Pixel 10 Pro XL starting at 256 GB.

Google s durable AI capabilities on Android, which are anticipated to outperform Apple s new AI in iOS 26, are a significant advantage.

To keep Pixel phones ahead, Google will also update a lot of Android apps with AI.

While Apple is increasing prices, Google wants to provide more value with its phones by including revolutionary artificial intelligence and maintaining affordable prices.

Google may be able to increase its customer base with this aggressive approach.

Google s Pixel 10 series compete with Apple s more costly iPhone 17 by offering competitive pricing and powerful AI features.

This strategy could help Google gain market share in smartphones and AI, especially as Apple faces AI rollout issues.