Sheema Kermani calls for collective responsibility in waste management
The "Safai Ke Safeer" campaign is part of SSWMB's social mobilization initiative aimed at promoting responsible waste management practices and encouraging citizens to adopt cleaner habits through the support of respected public figures from different walks of life.
In her video message, Sheema Kermani emphasized that beautiful cities reflect the identity of a nation, describing Karachi as the heart of Pakistan whose vitality depends on a clean and healthy environment. She said that effective waste management cannot be achieved by any single institution alone and called upon every citizen to become an active partner in maintaining cleanliness. She urged people to dispose of waste responsibly, minimize waste generation wherever possible, and promote the reuse and recycling of recyclable materials to help build a cleaner and healthier city.
کراچی کی خوبصورتی ہم سب کی مشترکہ ذمہ داری، سماجی کارکن شیما کرمانی نے عوام سے اپیل کر دی pic.twitter.com/WOAehQnSU2
Welcoming her participation, SSWMB Managing Director Tariq Ali Nizamani said that public awareness is one of the strongest pillars of sustainable waste management. He noted that respected voices from the fields of arts, culture, and social development have the ability to influence public attitudes and inspire lasting behavioral change. He expressed confidence that Sheema Kermani's message would encourage more citizens to recognize cleanliness as a shared civic responsibility.
