Syed Noor slams Jannat Mirza over flop of Tere Bajre Di Rakhi movie

The veteran filmmaker made strong remarks during a television interview, where Syed Noor statement about Jannat Mirza focused on her casting in Tere Bajre Di Rakhi, a Punjabi film released in 2022. He said the film did not succeed at the box office and described the outcome as disappointing.

Syed Noor statement about Jannat Mirza highlighted his belief that digital popularity does not always translate into cinema success. He said audiences already watch influencers like Jannat Mirza online for free, so they are less likely to buy cinema tickets.

The discussion also brought attention to Jannat Mirza film, which had created strong expectations before its release due to her massive social media following. Despite this, the film struggled to attract large crowds in theatres.

According to Syed Noor, Jannat Mirza film is an example of how modern casting trends may not always work in traditional cinema. He said that while influencers have huge online reach, cinema still depends on audience loyalty and star-driven appeal.

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He further explained that earlier Pakistani cinema had strong audience pull, where actors could guarantee theatre attendance. In contrast, he believes current stars and influencers do not have the same level of box office influence.

The controversy again brought Tere Bajre Di Rakhi into discussion, as Syed Noor statement about Jannat Mirza linked the film’s performance to changing audience behavior. He suggested that viewers now prefer watching short-form content online instead of going to cinemas.

Jannat Mirza film continues to be cited in industry discussions as an example of the gap between social media fame and film success. Despite her millions of followers, the film’s performance did not meet expectations.

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Tere Bajre Di Rakhi, which featured several well-known Pakistani actors along with Jannat Mirza, was expected to perform well during Eid-ul-Fitr 2022 but ended up underperforming at the box office.