The project aims to challenge the dominance of large corporations in the gaming industry.

Musk s love for gaming isn t unknown. Be it streaming his gaming sessions on X (earlier called Twitter) or talking about his love for various games, the tech mogul has often made headlines for his connection with the gaming world.

Musk, who is known for shaking up industries from space exploration to electric cars, revealed his intentions in a social media exchange on X (formerly Twitter). Responding to a critique by Dogecoin co-creator Billy Markus about the state of modern gaming, Musk expressed dissatisfaction with corporate-owned game studios.

He announced that xAI’s game studio would focus on making games “great again,” prioritising fun and innovation over ideological messaging.

The new studio, powered by artificial intelligence, is expected to streamline game development processes while creating immersive experiences. Musk envisions games free from the “manipulative nonsense” he believes dominates today’s industry, offering an alternative for gamers seeking pure entertainment.

While details remain sparse, the studio will operate under xAI, which has been at the forefront of developing artificial intelligence tools. The project aligns with Musk’s broader ambitions to use AI to transform industries.

Gamers around the world are watching closely as Musk takes on yet another industry with his signature ambition and flair.