The lineup features the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the ultra-slim iPhone Air — all fully approved by the Pakistan Telecommunication Authority (PTA).

iPhone 17 Series Prices in Pakistan

·        iPhone Air – 256GB: Rs. 480,000, 512GB: Rs. 563,000, 1TB: Rs. 646,500

·        iPhone 17 – 256GB: Rs. 399,000, 512GB: Rs. 482,500

·        iPhone 17 Pro – 256GB: Rs. 520,500, 512GB: Rs. 603,500, 1TB: Rs. 686,500

·        iPhone 17 Pro Max – 256GB: Rs. 565,000, 512GB: Rs. 648,500, 1TB: Rs. 732,000, 2TB: Rs. 898,500

Mercantile stated that the devices are now available across all major cities through its official retail and distribution partners. Customers purchasing through authorized channels are guaranteed PTA-approved phones with full after-sales support, offering peace of mind compared to grey-market imports, which often cause problems with warranty and network restrictions.

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Meanwhile, local prices remain significantly higher than US retail prices due to import duties, PTA registration fees, and taxes. For instance, the iPhone 17 Pro Max, priced at $1,199 in the US, costs Rs. 565,000 in Pakistan for the base 256GB model.