The show is hosted by popular actress Ayesha Omar, who described it as “a first of its kind for Pakistani and Urdu-speaking audiences worldwide.”

Filmed in a villa in Turkey and aired exclusively on YouTube, the show bypasses PEMRA regulations since it’s not broadcast on traditional TV. It features eight contestants — four men and four women — living together under one roof in a bid to find "forever love."

The first episode, released on September 29, 2025, introduced the contestants and received over 128,000 views. The participants shared personal experiences and expressed mutual attraction — but the show’s format has struck a nerve with many viewers.

Despite high viewership, Lazawal Ishq has been heavily criticized on social media, especially due to the co-living setup involving unmarried men and women, which many believe contradicts Pakistani cultural and religious values.

The comments section is flooded with angry reactions, with viewers calling the show “cheap,” “un-Islamic,” and “a disgrace.” One commenter wrote, “Such a creep show! Waste of money and time.” Another said, “I’ve reported it — now you should too.”

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Several users have demanded a ban, urging others to boycott the program entirely. Many even cursed the creators, citing moral concerns and calling for stricter regulation of online content.

Lazawal Ishq reflects a bold experiment in Pakistani entertainment, attempting to blend Western reality TV formats with local talent. However, the show has triggered a strong cultural and religious backlash, with viewers accusing it of promoting immorality and indecency. While the digital platform shields it from PEMRA, the intense public outcry shows that audience expectations in Pakistan remain highly conservative, especially in matters involving gender roles and social norms. The show’s future may hinge on how well it can balance innovation with cultural boundaries.