Former President Donald Trump’s business empire has unveiled Trump Mobile, a new wireless phone service targeting conservative consumers. Announced by Donald Trump Jr. at a New York press event, the service is marketed toward “real Americans” and offers plans starting at $47.45 a month—a nod to Trump being the 45th and 47th U.S. president. The service is being operated under Liberty Mobile Wireless and is backed by major U.S. carriers.

Trump Mobile allows users to retain their current phones or purchase a new $499 gold-colored model, the T1, launching later this year. The website promotes added features like telemedicine access, roadside assistance, and unlimited international texting to over 100 countries. Though the Trump Organization is not directly manufacturing the phone or operating the network, it has licensed the Trump brand for the venture.

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The launch adds to Trump s growing portfolio of branded ventures, with recent financial disclosures revealing millions in earnings from Trump-affiliated cryptocurrencies and digital tokens. The wireless move also echoes Trump s political pressure on tech firms, including his past criticism of Apple and influence over telecom regulations through appointees like FCC Commissioner Brendan Carr.

Eric Trump confirmed the service’s U.S.-based call center in St. Louis and hinted the phones would also be American-made, though the manufacturer remains unnamed. The Trump Organization declined to comment on whether the former president himself would use the phone or service.