In a big step to stop harassment against women, police in Khyber Pakhtunkhwa (KP) have announced a new "Pink Button" emergency alert system.

At first, 68 Pink Buttons will be installed in Peshawar, mainly in women’s markets, shopping malls, and near schools and colleges.

The system will also help other citizens in danger, not just women.

These Pink Buttons will be connected to the Police Control Room. If someone presses the button, their video and voice will be sent live to the control room.

This will help the police respond quickly and directly.

Officials says this system will help protect women and make it easier to report harassment or emergencies, especially in public places where women often feel unsafe.

Meanwhile, a similar project is already active in Punjab. On the orders of Chief Minister Maryam Nawaz, panic buttons have been installed in 39 women’s colleges and universities in Lahore, with plans to expand to over 450 campuses across the province.

These panic buttons are linked to a Virtual Women Police Station and send alerts straight to the control room for instant response.

So far, 122 panic button locations are active in Lahore and 101 in other cities, showing the growing focus on women’s safety through technology.

This initiative marks a major shift in how public safety is managed, especially for women.

Also Read: Punjab installs Pink Safety Buttons in 39 women’s colleges and universities

With increasing reports of harassment, the Pink Button and panic alert systems offer a fast, tech-based way to get police help.

By placing these systems in public areas and schools, authorities are tackling harassment at its roots, where it most often happens.

Both KP and Punjab’s actions show that provinces are taking real, preventive steps rather than waiting to act after an incident.

If implemented properly and maintained, this system could become a model for other regions in Pakistan to protect not only women but all citizens in vulnerable situations.