TikTok Shop has officially launched digital gift cards in the United States, a strategic push that marks a milestone in the social commerce platform’s rapid expansion into online retail.

The new digital gift cards, which can be loaded with values ranging from $10 to $500, allow users to purchase and send prepaid credits directly through the TikTok app. Recipients must have a TikTok account to redeem a card, and once used, the value is instantly added to their TikTok Balance for shopping on the platform.

What makes this feature special is how it personalizes the gift. Buyers can pick from animated designs that fit different events like birthdays, weddings, thank-you cards, and more, making the gift card feel more personal and social.

TikTok has also hinted at new features coming soon, such as adding video messages or interactive unboxing elements to gift cards, which could be available as early as 2026.

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TikTok Shop was launched during the important holiday shopping time, which sets it in a better position to compete with big online stores like Amazon and eBay. Both of these companies have been offering digital gift cards for a long time.

Experts in the industry believe this could help TikTok increase user interaction, raise sales, and bring in more customers as it works on expanding its online shopping features.

For now, the digital gift card feature is available only in the U.S. but the company’s broader ambitions in online retail and personalized shopping continue to grow as TikTok Shop evolves beyond a discovery-driven marketplace.