The generous move was revealed in a viral post on Xiaohongshu by user Fyjdreaming, who shared how Mediastorm’s founder Tim Pan made the announcement right after the Apple launch event in California.
According to the post, Pan sent a message saying, “The iPhone 17 has been unveiled. As usual, everyone will get an iPhone 17 Pro Max and can choose the colour they want, whether an intern or a new hire.”
Mediastorm, which has more than 12 million followers on Bilibili, is known for product reviews and vlogging. Pan also promised that the company would cover all taxes on the devices, ensuring no burden for the employees.
The iPhone 17 Pro Max, priced at $1,899 for the base model, was distributed to all staff. Employees described Pan as “the best boss in the world” for continuing what has now become a yearly tradition.
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Last year, he gifted iPhone 16 Pro and Apple Watch Series 10 to around 100 employees, also covering taxes at that time. For many, the annual Apple giveaway at Mediastorm now feels like a festive celebration.
This extraordinary gesture shows how corporate culture can win loyalty through generosity. Tim Pan’s decision not only gives his employees the latest tech but also shows a culture of inclusiveness by including interns and new hires. By covering the taxes, Pan eliminated any hidden costs, strengthening his reputation as a visionary leader. In today’s world, where employee perks often remain modest, Mediastorm has set an example that blends generosity with branding brilliance.
