The Bollywood power couple approached a New Delhi court, demanding the removal and banning of AI-created videos that misuse their images and violate their intellectual property rights. They also challenged YouTube’s AI training policy, raising concerns over how the platform handles AI-generated content involving real people.
Last month, a judge ordered the takedown of several YouTube links showing manipulated videos of the couple. However, a Reuters report revealed that hundreds of similar clips were still live, many showing AI-manipulated romantic or intimate scenes featuring celebrities or their lookalikes.
One such YouTube channel titled “AI-generated Bollywood love stories” had published 259 videos, some of which were sexually explicit. The channel, which had attracted 16.5 million views, has now been completely removed from YouTube. Visitors to the channel now see the message: “This page isn’t available.”
The case highlights growing concerns about AI misuse in entertainment and the blurred line between creativity and privacy invasion. Legal experts say this may become a landmark case for digital rights and AI regulation in India, pushing platforms like YouTube to adopt stricter controls on synthetic media. For Bollywood stars and global artists alike, this is a wake-up call to protect their digital identity in the age of artificial intelligence.
YouTube said in an email to Reuters the channel flagged in the news agency s report was deleted by the creator and the content is no longer available on the platform, Reuters reported.
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It did not elaborate on that account -- titled "AI Bollywood Ishq" -- but said the company prohibits harmful misinformation and removes content that has been technically manipulated or doctored in a way that misleads users.
A message to the email address previously listed for YouTube channel @AIbollywoodishq bounced back on Friday. The owner had not responded to Reuters queries earlier this week.
With around 600 million users, India is YouTube s biggest market globally, and it is popular for entertainment content like Bollywood videos.
The most popular video on the now-deleted channel was a video with 4.1 million views showing an AI animation of Salman Khan and Aishwarya in a swimming pool. Khan was in a relationship with Aishwarya long before her marriage.
Representatives for Khan and the Bachchans did not immediately respond to Reuters queries on Friday.
Some other videos similar to the examples cited in Abhishek s lawsuit papers on YouTube were still online as of Friday.
Among them were a clip showing Abhishek posing but then suddenly kissing a film actress using AI manipulation, and an AI depiction of Aishwarya and Khan enjoying a meal together, while Abhishek Bachchan fumes.
The Bachchans are seeking $450,000 in damages against Google and other little-known websites offering unauthorised merchandise with images of them.
