FIFA has officially announced TikTok as its Preferred Platform in a landmark partnership aimed at enhancing the digital experience of the FIFA World Cup 2026.
Under this collaboration, TikTok will receive exclusive rights to deliver expanded coverage of the world’s biggest football tournament. This includes behind-the-scenes content and interactive fan-focused experiences.
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The partnership will remain active throughout 2026 and reflects a shift in how football’s biggest event will be enjoyed online. TikTok will play a central role in connecting fans and creators to the World Cup beyond traditional broadcasts.
As part of the agreement, TikTok will offer wide-ranging coverage of the FIFA World Cup 2026, featuring original videos and community-driven football content designed to engage fans worldwide.
The platform will host a dedicated FIFA World Cup 2026 hub powered by TikTok GamePlan. This hub will help fans explore content related to the 48-team tournament in an immersive way.
Fans will also be able to access important information about match tickets and viewing options. Interactive features such as custom stickers, filters, and game-based elements will further enhance participation.
TikTok and FIFA will also launch a global creator programme. Selected creators will gain access to exclusive behind-the-scenes moments, including press conferences and team training sessions.
“This collaboration will connect more fans across the globe to the FIFA World Cup in unprecedented ways,” said FIFA Secretary General Mattias Grafström.
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TikTok’s Global Head of Content James Stafford said the platform is excited to bring fans closer to the tournament through exclusive content and expanded creator access.
FIFA is focusing more on digital fans. TikTok’s role could change how people follow the World Cup. Short videos and creators may attract younger audiences worldwide.
