The trailer for what has been touted as Pakistan s first Urdu dating show was unveiled on September 12, attracting fierce backlash and indignation. Social media users referred to the show as "un-Islamic" and "against cultural values," with #BoycottLazawalIshq and #BoycottAyeshaOmar trending rapidly on platforms.

As per PEMRA, it received a large number of complaints requesting the program to be banned. Yet, the authority explained that Lazawal Ishq has not been granted permission to air on any Pakistani television channel.

"Promotional content for the program is sharing only on social media. PEMRA grants licenses strictly for television channels and not for online content," the regulatory body explained in its statement.

Also Read: Lazawaal Ishq: Ayesha Omar to host Pakistan’s first ever reality dating show

This notice puts the show outside of PEMRA s writ at present unless screened on mainstream television. Nevertheless, controversy has not faded out, with critics threatening that such programs erode family values and promote extramarital relationships.

Lazawal Ishq is reportedly based on global reality shows such as Love Island and Splitsvilla. The show involves four young couples who will stay in a luxury house for 100 days, take part in tasks, go out on dates, win prizes—only under the supervision of Ayesha Omar and 24-hour monitoring.