Deepika and her husband, actor Ranveer Singh, were recently named brand ambassadors for Experience Abu Dhabi. In the promotional video, the couple explores famous tourist spots in the UAE, and at one point, Deepika is seen wearing a traditional abaya and hijab.
While some social media users accused her of being “hypocritical” by recalling her earlier “My Choice” campaign — where she said, “It’s my choice to wear what I want” — her fans quickly came to her defense.
Remember Deepika Padukone s video "My Choice"?
— Ankur Singh (@iAnkurSingh) October 7, 2025
"To wear a Bindi or not, my choice"
"I decide the clothes I wear"
Now Deepika Padukone has made video promoting Abu Dhabi tourism wearing Hijab.
What happened to "My Choice"? pic.twitter.com/y6bbIrqGYs
Supporters praised Deepika for showing respect toward local traditions. One fan wrote, “She’s covering her head just as we expect foreigners to dress appropriately in our temples. Respecting culture isn’t insecurity.”
Another pointed out that it’s mandatory for all visitors, including non-Muslims, to cover their heads when entering Sheikh Zayed Mosque. “Even Christian tourists do it — this isn’t about religion, it’s about respect,” the user commented.
Fans also reminded critics that Deepika has always shown cultural sensitivity, noting her visits to Indian temples dressed traditionally. “In every place of worship, she dresses with respect. That’s admirable,” another comment read.
This is Deepika Padukone when she has gone to temples. She has always been respectful toward the culture of India.
— Tony ﾒ𝟶 (@AbelX0) October 8, 2025
In the tourism commercial she is wearing what is appropriate for that culture. You should be proud of someone who can go to any country and be respectful. https://t.co/biIo9kCAnl pic.twitter.com/omjq9n0l0T
Despite the online debate, many viewers lauded the ad, calling Deepika and Ranveer’s appearance “elegant and royal.”
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The hijab controversy highlights how cultural sensitivity often collides with online outrage. Deepika Padukone’s choice to wear a hijab in the Abu Dhabi tourism campaign was likely a professional and respectful gesture. However, critics linked it to her past feminist statements, sparking debate on personal choice versus cultural conformity. Her fans’ strong defense underlines growing awareness among audiences about respecting global cultures and rejecting unnecessary trolling. This incident reflects how celebrity actions are increasingly politicized in the age of social media.
