The duo has been actively attending media events across the country, interacting with fans while giving glimpses of the film.
At recent promotional events, both appeared in stylish outfits, captivating audiences with their charisma and charm.
In a creative twist, Mahira and Fawad brought their promotion directly to the public, launching a bus campaign where they engaged with commuters up close.
Fans shared videos and photos online, showing their excitement at seeing the stars in person. The campaign quickly went viral on social media, drawing attention from cinema enthusiasts and casual viewers alike.
Mahira Khan shared her excitement about the film, saying, “Neelofar is a project very close to my heart. I wanted to reach people in every possible way, from big events to even small, personal interactions. It’s a film everyone will relate to emotionally.”
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With the innovative promotional campaign and their massive fan following, Mahira and Fawad are successfully building anticipation for Neelofar, making it one of the most talked-about releases ahead of its premiere.