Google has created several opportunities of job by expanding businesses through various means, including Google Search, Google Ads, Google AdSense, Google Cloud, and YouTube in 2023, which is 111 percent higher as compared to 2020.
With the attraction of the new audiences, more people are required for service to engage these customers. The Android helped additionally in creating 100,400 jobs across the application development ecosystem in Pakistan in 2023.
The modern platforms including game testers, translators, copywriters, graphic designers, engage freelancers for their specialised skills. The Pakistani talented youth who use digital tools adequately grab higher-value jobs. These opportunities provided them lucrative opportunities who later contributed to the economy.
Google actively supports those who want to upgrade their digital skills through many programmes, including Google AI Essentials course, Google Career Certificates (GCC) program and other courses which imparted digitals skills across the country.
It is worth noting that the GCC provided 44,500 scholarships in 2023, of which half obtained by women. Google also expressed commitment to allocating the same number of scholarships in 2024.
A report shows that over 80 percent of Pakistani GCC graduates have started career within six months of completing the program. Pakistan’s Apps on PlayStore and the mobile app industry, in particular, have witnessed significant growth, with Pakistan-developed apps garnering worldwide fame. Locally developed 65 apps are in the global top 10 on both the Play Store and App Store, highlighting the global reach and appeal of Pakistani apps.
In 2022, Pakistan has become the fastest-growing app market globally, according to a report. The field of E-commerce is also expanding in Pakistan. Pakistani companies are breaking barriers and embracing global markets trends swiftly by surging Internet penetration and boom in online businesses.
The online platforms are enabling businesses, reaching rural areas. Studies reveal that businesses having online access, likely to grow five times more than those that do not have online reach. Google helps nurturing Pakistani talent giving opportunities to Pakistan’s professionals, students, online learners, and freelancers.
