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10 December 2023

HomeLatest NewsApple unveils new MacBook Pro featuring company’s next generation of advanced chips

Apple unveils new MacBook Pro featuring company’s next generation of advanced chips

Apple unveils new MacBook Pro featuring company’s next generation of advanced chips

Apple unveils new MacBook Pro featuring company’s next generation of advanced chips

(Web Desk) Apple has unveiled a new MacBook Pro which features the company’s next generation of advanced chips.

At an unusual late-night event, the tech giant announced a significant upgrade to its signature laptop with a new chip, screen, operating system, and even colour, Daily Mail reported.

Apple says its three new chips, the M3, M3 Pro, and M3 Max, will offer a significant speed upgrade for professional users and gamers.

A new colour, space black, will only be available for the more expensive M3 Pro and Max range which starts at £2,099 in the UK ($1,999 in the US) while the most basic model starts at £1,699 ($1,599).

The new MacBook Pro range is now available to order with availability beginning November 7th, although delivery for some models is not expected until November 23.

Apple unveiled the new laptop at its ‘Scary Fast’ event last night.

‘There is nothing quite like MacBook Pro,’ said John Ternus, Apple’s senior vice president of Hardware Engineering.

‘With the next generation of M3 chips, we’re raising the bar yet again for what a pro laptop can do.

‘We’re excited to bring MacBook Pro and its best-in-class capabilities to the broadest set of users yet, and for those upgrading from an Intel-based MacBook Pro, it’s a game-changing experience in every way.’

The MacBook Pro with M3 Pro or Max will be available in 14-inch and 16-inch models, while the MacBook Pro with M3 will only be available in 14-inch.

All models in the range feature a ‘Liquid Retina XDR’ display, which Apple claims will be 20 per cent brighter, have a 1080p camera, and a six-speaker sound system.

The new range also promises to drastically extend the laptop’s battery life, with Apple claiming that the new models can go 22 hours on a single charge.

Apple boasts that it has redesigned the chip’s graphics processing unit (GPU) – a key part of the chip responsible for generating high-end graphics.

Gaming has not typically been seen as a strong point for Apple’s line of computers, with many big-name games not being made available for Mac.

However, Apple now appears to be trying to get in on the booming gaming market claiming that the new MacBook Pro should be able to run triple-A titles like Baldur’s Gate 3, Lies of P, and DEATH STRANDING.

The chips have a new feature which Apple calls ‘Dynamic Caching’, allocating the use of local memory in real time to boost the chip’s performance for the most demanding apps and games.

The new operating system, macOS Sonoma, will also bring more features that might appeal to those looking for a high-performance computer.

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